Why Coldwell Banker Residential Real Estate?

Been There, Done That! (…and have done it VERY well, over and over!)

Coldwell Banker is celebrating its 100th anniversary in the real estate business during 2006. Coldwell Banker has been there far longer than any other real estate firm in the industry, and has established and maintained a solid reputation, image and track record.

Given the choice, why not partner with the proven industry leader who will still be there when you need them down the road?

Internet Superiority (…what a difference our $50 Million annual investments make!)

Coldwell Banker was an early adopter of the use of internet technology in the real estate marketplace, and now offers superior internet visibility to all of its buyers and sellers. Since over 75% of all real estate consumers begin their property search on the internet this technology is a critical component of successful property marketing and promotion.

Check out FloridaMoves.com and ColdwellBanker.com for our proprietary corporate internet platforms, and then visit Realtor.com to see how Coldwell Banker listings have a decided featured/showcased advantage over competitive listings. Do you find yourself giving equal attention to all types of listings you encounter on these sites, or do you prefer viewing Coldwell Banker enhanced listings which consistently offer at least six property photos? As a Seller how would you want your property presented/marketed on the internet?

Lead Router (…I want it and I want it NOW!)

Coldwell Banker has implemented a proprietary communication technology that provides IMMEDIATE notification of buyer/seller property interest to its sales associates and management team. In this era of instant gratification consumers who receive immediate personal contact from a knowledgeable sales associate in response to their online inquiries are much more likely to follow through on their initial interest. Since over 50% of all online requests for real estate information go unanswered (go figure!), and another 25% are not responded to for over 48 hours, Lead Router is a remarkable differentiator.

Skeptical? Good. Just go to FloridaMoves.com or Realtor.com and request additional information on one of our Active Listings. Then watch what happens next. You will hear personally from Dean, Karen, or Charles within minutes! Yes, instant gratification in real estate is a good thing.

Too Big or Too Small? (…not the supposable case!)

Coldwell Banker annually lists and sells over 50% of all million-dollar-plus properties nationally and internationally. Our exclusive Previews marketing platform is a proven differentiator for seven (or eight or nine) digit priced properties fairly common within our Naples marketplace. Our Fifth Avenue South office is one of only five Previews-designated offices throughout the entire state of Florida, offering unique and prestigious exposure for your property.

But every lower-priced Coldwell Banker property also shares most of these same strategic marketing advantages. Our corporate internet initiatives and exceptional company reputation even-handedly benefit ALL Coldwell Banker clients without regard to property price or location.

Fishing Upstream (…we fish where the fish are, not just where we are based!)

Coldwell Banker markets its properties aggressively at the national and international level, unlike many of our competitors who maintain a limited local-only presence. The Coldwell Banker brand is well known and respected worldwide, and this positive worldwide brand recognition is a strong competitive advantage by itself. In addition to that, partnering with Coldwell Banker insures that your property will be strategically aligned with over 125,000 referring associates. With Coldwell Banker offices located almost everywhere you go, you have unparalleled potential sources of business, in addition to indirect marketing and advertising, from over 4,000 office locations.

Look for Coldwell Banker and any of our local competitors the next time you travel outside of Southwest Florida and see for yourself who has incomparable national and international brand awareness. Which brand do you want representing your property in today’s challenging real estate marketplace?

The Coldwell Banker® organization recommends opening any dialogue with a potential real estate professional with the following questions and guidelines on what information to look for in the responses.

• 1. What percent of your company’s listings have sold in the last 12 months?
  Ideally a home seller will want to work with a sales associate who has a high percentage of completed transactions within the local market. While this number will vary depending upon how active the local real estate market is, a higher percentage is preferable.
• 2. What was the average amount of time it took to sell those listings?
  Comparing marketing times between real estate companies will provide the consumer with an indication of how well that company and sales associate market homes.
• 3. What was the average sales price?
  Look for a figure that is close to what you would like to receive for your home.
• 4. What was your company’s list-price to sale-price ratio?
  Significant differences between original listing prices and ultimate sale prices can be an indication that the list prices quoted at the outset were unrealistic.